The MIY configurator currently features just the 650 twins- Interceptor 650 and Continental GT 650- in its personalization portfolio. The Make-It-Yours configurator lets customers personalize the motorcycles of their preference in three fields- style, comfort, and protection. Additionally, MIY lets customers book their motorcycles online and keep an eye on the delivery timeline too.
“No two Royal Enfield motorcycles on road should look the same,” said Vinod Desari, the CEO of RE, and inline with this new philosophy will be the new Meteor 350. The Royal Enfield Meteor 350 has garnered a lot of attention as it is the first launch after the 650 twins were rolled out in the market. The Meteor 350 is built on the new J-Platform of the automaker.
The Royal Enfield Meteor 350, hitting the market after numerous delays due to the pandemic, is set to launch on November 6. The upcoming cruiser will be replacing Royal Enfield’s Thunderbird lineup.
The Royal Enfield 350 is expected to be priced at somewhere around Rs 1.5 lakh and will lock horns with the likes of Honda H’ness CB350, Benelli Imperiale, Jawa, Jawa 42 and Jawa Perak in the Indian market.